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ABOUT ME

I am a fashion professional with a B.S. in Fashion and Textile Technology (Merchandising concentration) from SUNY Buffalo State University. My work spans styling, visual merchandising, content production, and digital marketing, giving me the ability to merge creative vision with strategic execution.

I’ve directed fashion shows, styled photo and video campaigns, and developed brand initiatives for organizations including Buffalo Art Movement and RUNWAY at Buffalo State. My experience extends to the global stage, having worked backstage at New York Fashion Week, where I gained first-hand insight into high-pressure production and industry collaboration.

For the past two years, I’ve also served as a social media content creator, producing visuals and strategies that drive engagement and strengthen brand identity. Whether curating a collection, shaping a digital campaign, or managing a team behind the scenes, I focus on delivering work that is innovative, cohesive, and impactful.

I thrive at the intersection of style and strategy—bringing brands to life through compelling visuals and meaningful storytelling.

Specialties: Styling & Creative Direction | Social Media Management | Fashion Show Production | Visual Merchandising | Content Creation | Branding & Marketing Strategy | Event Production | Digital Storytelling

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ISABELLE HILLESTAD

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